Stuff Sorority Girls Like #11: Vineyard Vines.

The spirit of the sorority girl is inherently classic. Yes, we are all quite different, but our bond of sisterhood is sacred and goes back for hundreds of years. So perhaps it is this soft spot for things that are classic that gives way to a soft spot to things that are incredibly preppy. Case in point: Vineyard Vines.

Hopefully you have heard of Vineyard Vines. If not, you should probably up your prep factor (jk). Vineyard Vines was established in 1998 on Martha's Vineyard, and since then, it has grown to be one of the most popular companies in the area of prepster clothing, purveying clothing items such as polo dresses, cable-knit sweaters, and of course, printed silk ties (those fratties have to have something to match their date's dress). The pink whale logo has come to be a symbol of wealth, status, and good taste.

In addition to their already fabulous clothing, Vineyard Vines also makes tote bags, which is perhaps what they are most famous for. The Vineyard Vines tote bags are plain canvas, with navy blue handles, but what makes them special are the fun printed silk ribbons around the tops of the bags. All of the prints are colorful, and there is a design to suit almost every taste.

And, as we all know, most sorority girls love to rep their letters, even in the smallest ways. Vineyard Vines has a very specific target market (the prepster set) and has capitalized on that market by designing prints just for sororities. They are super cute and a great way to show that you're proud of your sorority (while still keeping it subtle and classy).

So Vineyard Vines love sorority girls, and sorority girls love them back!

Keep it classy and fabulous!

xoxo, Laura